In Safia's previous article, she explains one of the more concerning and less frequently engaged segments: Gone. Our articles under the title of Community Grid/ Community Grid University concisely describes what the grid model is and what each segment represents. Each article explains how these relations are developed, expanded, and preserved for the best community health. Port's grid provides you with a quick insight and modelling of who stands where, who requires more attention and who is at the tip of your grid—proclaiming your content, concepts, and product to their communities.
Towards the end of last month, we began our Community Grid segmentation articles and explored our segmentation tool for visualizing community member lifecycles. So far, we've investigated the Promising, SuperFan, Fan, Losing, Moved On, Gone and Adrift segments.
We looked at different characters, seeing how each segment's engagement affect their course throughout your community, how they manage their health, or evolve into other segments. Different segments with a different level of enthusiasm and recency of engagements is associated with your technology and other community members.
In this article we will be focusing on a new segment, which is characterized by a high frequency of engagements and low recency. These are people that spread the word about your product, help others in the community, and are excited about interacting with you. In summary, they are Engaged!
What does an Engaged member mean for your community? Here's how our co-founder Nick describes these members:
Engaged members are the largest group of active members in your community. They are not as active as your Fans, but have earned their spot above the Promising members. Having a large number of Engaged members keeps your Community Health Index high and activity in your community high. You should keep an eye on them and make sure to show them you appreciate their participation, but they won't require all your time and attention as they’re already active.
When we take a look at the grid, Engaged members occupy a large part of the community. This group represents the members who take their time to stay active and be a significant part of the community. They’re likely to move to Fans or even Super Fans as they raise their frequency of engagement, but are also in a position to move to other segments such as Adrift or maybe even At Risk as time goes by and the frequency/recency ratio decreases.
But as long as they continue to contribute steady and referable content, they have the potential to raise their visibility and continue to become more loyal over time. That’s the potential you’re looking for to raising those engagements higher than ever!
Now let’s turn our eyes back to the stage and get familiar with Niek’s situation and how they’ve become an engaged member. Niek is a Developer Relations Manager and works to build and expand healthy communities, examine their products, and see if there are any feedback or necessary changes. Sound familiar?
After trying out an open source hackathon tool, playing around with it and even using it to organize their own event, Niek has some ideas on how to improve the product. He decided to not sit around and wait, and build the feature himself. After spending time on StackOverflow discussing the best approach, they forked the project to their local system, made a branch and after being happy with the necessary changes they submitted the changes to your repo.
In Nick’s article he states this situation as:
With this update Niek allows the product to run faster and seamlessly for a better user experience. This engagement not only improved the product, but also solidified their relationship with the community.
Maybe Niek decided to make this change all by themselves, or maybe they did because the community managers actively encourage people to contribute. Either way, Niek is well underway to become a core contributor if we can keep their momentum going. We only just got engaged, which means our story is just getting started.
If you are interested in knowing more about how Port’s Community Grid and other features help developer relations to build stronger communities, make sure you follow our blog and join our Discord channel.
Are you curious about the Engaged members in your community? Why not see what that segment looks like for real? You can do that in less than five minutes with Port for free, then learn how to grow it more effectively.