Members, friends, acquitted ones; anyone can move on and get away from the accumulated relationship. In real life or online communities, you can maintain the existing relationships with the members by regularly checking in, updating them about critical events. Imagine not knowing about a friend's most critical times, the happy moments they've experienced, or not being able to help them in difficult times.
As time goes by, you will eventually be moving on from the situation and not be as active you used to be when compared to all the valuable things you've done and gone through.
In the previous articles, we tried to dive further into the Community Grid segments, a general overview of the system itself, what each segment means, and explain them within a different example. So far, we’ve gone through Promising, Super Fans, Losing, Fans, and Gone. These articles intended to give readers a broader thought about the model, what a healthy community looks like, how to build and extend your community. This article will be concentrating on a concerning yet critical segment: Moved On.
Every segment has its own place on the grid, whose shapes might remind you of a game from your childhood. Our co-founder Nick Dijkstra explained the coincidental resemblance between the Community Grid and Tetris in his previous article. He points out:
He goes deeper into the size and shapes of each segment and what they mean in the article. Understanding how each one forms, the features of the members in each segment will give you a better understanding of your community. It will be much healthier to maintain those relationships, help to increase your community health index, allow you to get more out of your existing members to organically grow your community.
Now, let’s focus on Ethan and the story behind their placement in this segment. Ethan works on an open-source project and needs valuable information, experience, and ideas from other people who may have worked on similar projects in the past.
In the past few months, Ethan has engaged with your members of the community a few times. The last time we saw them, was when they started a thread on Discourse. Although some community members reply to his thread, we didn't see Ethan again.
Whether Ethan didn't find the answer they were looking for, or actually got exactly what they needed; it seemed like Ethan moved on.
People in the Moved On the segment are still in your community, they have at some point been active, but there is a good chance that they’ve moved on and will not be coming back. They might have participated in some activities at some point, or engaged with you and your community once or twice, but they have remained silent for a while. They were never really the focal point or the stars of your community as Fans or Super Fans who led your community. And that's okay.
Before we segment our audience we have to accept the fact that we can (most likely) not maintain one-on-one relationships with everyone in our community. When we consider all the people that share some kind of touchpoint with us, some of them are ships passing us by in the night. The people that have Moved On have been away for quite a while, and were never that engaged to begin with.
Depending on how much time you have, you might choose to spend it on segments with more potential. As with all segments it makes sense to see if you have any potential force multipliers hidden on the Moved On segment by checking the Port Score for your members. Despite the fact that it might be too late to win them back, you might at least try and understand why they moved on.
If you are interested in knowing more about how Port’s Community Grid and other features help developer relations to build stronger communities, make sure you follow our blog and join our Discord channel. Here in the Captains of Community, you’ll meet to share their experiences about developer relations and community-led growth.
Are you curious about the Super Fans in your community? Why not see what that segment looks like for real? You can do that in less than five minutes with Port for free, then learn how to grow it more effectively.